ISO 20252:2019

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Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Published By	Publication Date	Number of Pages
ISO	2019-02	74

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Categories: 01.040.03 - Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies), 03.020 - Sociology. Demography, 03.100.20 - Trade. Commercial function. Marketing, ISO

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Description

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

Additional information

Published Code	ISO
Published By	International Organization for Standardization
Publication Date	2019-02
Pages Count	74
Language	English
Edition	3
File Size	2.6 MB
ICS Codes	01.040.03 - Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies) 03.020 - Sociology. Demography 03.100.20 - Trade. Commercial function. Marketing

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ISO 20252:2019

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